Knowing how to navigate the layers of rights clearances will ensure your content is free and clear to be exploited in a legally compliant way. However, the hardest part of licensing is sometimes knowing what materials actually require clearance. This course will take a deep dive into outlining the many types of copyrighted materials typically used in creative content. Attendees will walk away with a better eye for identifying what elements of their projects might require licensing.
Specific topics that will be covered include footage and image licensing, personality/likeness rights, rights of publicity, public domain, user generated content, artwork, logos, trademarked buildings, brands and products, quotes, book excerpts, speeches, union re-use fees, iconic characters and more.
Please note that this class will not cover music licensing.