This class provides essential guidance on navigating the legal aspects of influencer marketing. Covering FTC rules on disclosure, participants explore sample brand deal contracts focusing on key clauses like usage rights and compensation. The course also highlights pitfalls of copyright infringement and the benefits of trademark registration for protecting social media handles. By understanding these legal nuances, influencers can operate ethically and protect their brand identities effectively in the digital landscape.
- Brand Deals: FTC rules on proper disclosure of paid partnerships, sponsorships, and promotions.
- Sample Brand Deal Contract: We’ll review a contract, and focus on the most negotiated clauses such as usage, approvals, compensation and exclusivity
- Copyright infringement: Pitfalls around using third party copyrighted content on social media without the owner’s permission.
- Trademarks: why register and when to register your social media handle, for example?
* Sample brand deal contract will be provided.
Instructor:
Anita K. Sharma @ Sharma Law PLLC
Anita K. Sharma is the founder and managing partner of Sharma Law, a New York based law firm specializing in entertainment law, talent representation, intellectual property, production legal services, and commercial law. With a client roster of over 75 digital media content creators and influencers across all genres, Anita and her team at Sharma Law have been at the forefront of digital media dealmaking since 2013.Taking a modern and innovative approach, Sharma Law is committed to providing practical legal advice that enables enhanced creative freedom and control on the part of the client. As a film school graduate and independent producer, Anita’s firsthand industry experience gives her a unique perspective and skill set that few entertainment attorneys have. She is passionate about advocating for creatives.