You’ve seen them. Someone on a youtube video reviews a new pair of sneakers, or a makeup artist on a video tutorial makes specific and intentional reference to a product. This is influencer marketing, and the trend is slated to become a $5 to $10 billion business in the next five years.
You no longer need to be a celebrity to make money showing a product. The problem, however, is that unlike celebrity endorsements it isn’t always clear whether the promoter is being paid. In an effort to avoid deceiving consumers, the Federal Trade Commission (FTC) and the National Advertising Division (NAD) have become increasingly active in bringing legal actions on the topic and issuing guidance.
Our expert panel discusses the new rules governing influencers in the fashion and lifestyle industries, with perspectives from lawyers working inside companies and the influencers themselves, on what the industry can do to run a compliant – but cutting-edge – modern marketing campaign.
Tuesday, May 22, 2018
6:30 – 8:30 pm
Frankfurt Kurnit, PC
488 Madison Ave, 10th Floor, New York, NY 10022
$20 Full-Time Students (must present proof of full-time status with registration)
$20 Artists Over Sixty
$75 Arts Professional VLA Member
$100 Arts Professional Non-Member
$125 Legal Professional VLA Member
$175 Legal Professional Non-Member
$100 Young Associate Members (YAM’s)
Membership Discount Code:
Are you a VLA Member trying to register for this class? E-mail or call VLA to get your membership discount code! – firstname.lastname@example.org or 212.319.2787 x 10
To apply for a full or partial scholarship, applicants must submit a written letter explaining their financial situation and which class and date they would like to attend. Requests should be submitted via e-mail to email@example.com to the attention of Kathryn Wagner, or mail:
Volunteer Lawyers for the Arts
Attn: Kathryn E. Wagner, Esq.
1 East 53rd Street, 6th Floor
New York, NY 10022
All registration fees are non-refundable. Please note you are not registered until full payment is received.
For more information on this program, please contact VLA at firstname.lastname@example.org or 212.319.2787 x 10
Lena Saltos is Associate General Counsel, Global Director of Intellectual Property at Urban Outfitters, Inc., parent company to retailers Urban Outfitters, the Anthropologie Group, Free People and the Vetri Family restaurants, where she is responsible for managing all intellectual property, internet and social media matters across all brands. She is involved with a number of organizations, including the Copyright Society of the USA’s Programming Committee, as well as the New York City Bar’s Art Law and Fashion Law Committees. Lena is also active in the arts generally, serving on a number of non-profit boards, including the American Friends of the Ilias Lalaounis Jewelry Museum, as well as the Associate Board of VLA.
Africa Miranda is a dynamic speaker, host, actress and spokesmodel, with distinctive style and quick wit. She won the hearts of many across the US, and around the globe, as the breakout star of Bravo TV’s “The New Atlanta.” Her unique personal style, sparkling personality, and glorious, attention-grabbing mane, have made Africa an in-demand beauty expert and event host. Whether she is visiting exotic locales (#africasadventures), representing major brands, or sharing her take on hair trends and celebrity style, Africa brings her brand of accessible glamour to any setting. A sought after travel and lifestyle content creator, Africa was recently featured in Vanity Fair as one of the VF500 tastemakers to watch and has also been part of major campaigns for Macy’s, Coca-Cola, Revlon, and Kia Motors. A rising star in the digital media world, she was a Shorty Award Finalist for “Periscoper of the Year,” host of the inaugural Periscope Summit, a keynote speaker at Summit Live, and is a regular podcast guest and panelist for various entertainment and tech platforms, marrying her knowledge of pop culture with her considerable tech savvy. Africa can now add “beautypreneur” to her list of growing accomplishments. Her newly launched beauty and lifestyle brand beauty by Africa Miranda, marries her love of travel and her extensive beauty industry experience. Her first two offerings, the Facial Elixir and Luminous Body Mist, have garnered rave reviews and are fast becoming cult beauty favorites.
Hannah Taylor is Counsel to the Advertising, Marketing, & Public Relations Group at Frankfurt Kurnit, representing brand and agency clients in a wide variety of industries on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. Ms. Taylor is the chair of Frankfurt Kurnit’s Social Media Task Force. You can follow the FKKS Social Media Task Force on Twitter @FK_SocialMedia.
Recent presentation topics have included: “Marketing Using Social Media Platforms”; “Understanding the Law of Influencer Marketing”; “A Review of Recent National Advertising Division Social Media Cases”; “Negotiations of Agreements with Influencers and Navigating the World of User-Generated Content in the Cosmetics Industry”; and “Keeping up with the FTC: Social Media Influencers and Developing Ad Laws.”
Ms. Taylor has been recognized as a New York area “Rising Star” in Super Lawyers magazine (2014-2017). She is actively involved in leading industry associations, including as a member of the ABA’s Consumer Protection and Advertising Disputes & Litigation Committees, and as a member of the New York State Bar Association Consumer Affairs Committee. She is the Editor of the ABA’s Consumer Protection Law Developments Update, 2017-18, and is the co-author of the “United States” chapter in Getting the Deal Through – Advertising and Marketing.
Ava Farshidi is Counsel at David Yurman, a luxury jewelry company based in New York City. Her work ranges across different practices including general corporate matters, commercial contracts, real estate, employment, and compliance. Prior to her role at David Yurman she served as Assistant General Counsel at Rebecca Minkoff, a contemporary fashion company at the cusp of the merge between retail and technology. Her work ranged across different practices including intellectual property and advertising to navigating privacy issues and emerging data collection concerns.
She has several publications on emerging issues in the fashion law industry, and her article Evaluating the FTC Guidelines Through the Career of a Fashion Blogger will be published by Harvard Journal of Sports and Entertainment Law in the spring. Ava is also the author of The New Retail Experience and Its Unaddressed Privacy Concerns: How RFID and Mobile Location Analytics are Collecting Customer Information and China’s Role in Well-Known Marks Protection: It’s Now or Never…or Dilution. Ava is involved with numerous organizations and committees including the New York City Bar’s Fashion Law Committee and the Susan G. Komen’s Young Professionals Committee.