VLA Marketing & Communications Associate

Volunteer Lawyers for the Arts seeks a new Marketing & Communications Associate.

VLA MISSION AND PROGRAMMING

Since 1969, VLA has worked to provide pro bono arts-related legal representation to low-income individual artists and nonprofit arts organizations. The services we provide include legal counseling, educational programs, advocacy, and alternative dispute resolution. Without our help some of the most creative and vulnerable members of our society would be left without a means to protect themselves and their creative endeavors.

From our midtown offices, VLA operates a variety of programs to fulfill its public mission. Legal Services, our largest program, helped over 11,000 artists last year in a number of ways: pro bono placements with volunteer attorneys for low-income artists and nonprofit arts organizations; in-house representation and counseling by VLA Staff Attorneys; and the VLA Legal Clinic, a regular forum to meet privately with an attorney to discuss arts-related legal issues. The mission of VLA goes beyond providing legal service.   We also offer over 150 educational programs a year for the arts community; access to a public arts law resource library; and a speakers’ bureau for arts and cultural organizations seeking experienced speakers. These resources magnify the public benefit we provide while preparing and inspiring attorneys to serve the arts.

MARKETING & COMMUNICATIONS ASSOCIATE ROLES AND RESPONSIBILITIES

VLA seeks a Marketing & Communications Associate with a passion for the arts who is inspired by VLA’s mission of legal protection for those without the means to protect themselves. The Marketing & Communications Associate oversees the marketing activities of VLA and reports to the Executive Director.

 

EXPERIENCE AND QUALIFICATIONS

Responsibilities:

  • Work closely with the Executive Director to develop and execute a strategic marketing plan to support VLA’s mission, programs and services
  • Develop and execute marketing campaigns for social media (e.g. Hootsuite, Facebook, Twitter, LinkedIn, Instagram) and print
  • Implement various projects within designated timelines using marketing resources such as online marketing, media outreach, partnerships, promotions and events
  • Seek out, establish and manage agreements with marketing partners
  • Manage and update VLA website
  • Create and maintain all ongoing marketing and communications for social media, press, e-newsletters, e-blasts
  • Write clear and persuasive copy for ads, brochures, website, social media and other advertising
  • Create or source graphic design elements for marketing materials
  • Monitor, track, and evaluate all marketing to measure and grow the level of engagement within the website and social media platforms over time
  • Maintain and organize contact database
  • Maintain quality and consistency across all modes of communication
  • Work closely with the Development Manager to promote and to assist with logistics for all events including a major annual gala, summer benefit, two cocktail receptions, donor cultivation events, volunteer events, and other programming that advances VLA’s profile, reach, and mission
  • Work closely with the Executive Director and Director of Legal Services to integrate legal services and education programming with marketing efforts
  • Create marketing calendar to timely promote all programs and events
  • Other duties as assigned

Qualifications:

  • Passion for VLA’s mission
  • Demonstrated knowledge of marketing, the current digital landscape, and best practices
  • Creative problem solving and critical thinking skills
  • Ability to prioritize and ensure accuracy in a fast-paced, deadline-driven environment
  • Demonstrated ability to communicate clearly and persuasively
  • Ability to create graphic components of print and digital ads
  • Demonstrated knowledge and work with WordPress
  • Proficiency with information technology, including Microsoft Suite (Word, PowerPoint and Excel) Adobe Suite (Photoshop, Illustrator and InDesign), Constant Contact, Eventbrite, Hootsuite
  • Comfort working on both MAC and PC
  • Bachelor’s Degree
  • A minimum of 4 years of marketing experience

 

COMPENSATION AND BENEFITS
VLA offers attractive compensation and benefits.

CLOSING DATE
Open until filled.

APPLICATION PROCEDURE

All nominations, inquiries, and applications should be sent to Jesús López, Office Manager, and will be held in confidence. Please include cover letter, resume and 2-3 writing samples.

Contact: jlopez@vlany.org     Subject line: VLA Marketing & Communications Associate

We regret it will not be possible to communicate with candidates except those who most closely match our requirements.

EQUAL EMPLOYMENT OPPORTUNITY

We are committed to enhancing our diverse workforce by actively encouraging people with disabilities, minorities, veterans, and women to apply. We take pride in our pluralistic community and continue to seek excellence through diversity and inclusion. EO/AA Employer.