Matthew Y. Kane

Matt is a senior associate in Reed Smith’s Entertainment and Media Industry Group.
Matt advises and counsels clients on advertising, entertainment, media, technology, data privacy and corporate matters. Matt drafts, reviews and negotiates a wide array of contracts and agreements, including master services agreements, sponsorship agreements, celebrity endorsement agreements, influencer agreements, content creation/licensing agreements, promotion agreements, joint venture agreements, software/IT agreements, trademark license agreements, media planning/buying agreements, terms of use and privacy policies, contests and sweepstakes official rules, asset purchase agreements and loan documents. Matt regularly provides guidance to marketers on social media policies, advertising industry guidelines and regulatory compliance.
Matt currently serves on Reed Smith’s New York pro bono committee.
Prior to law school, Matt worked in the entertainment industry in Los Angeles and the digital media industry in New York.